Messed-Up App of the Day

A couple of weeks ago, I returned from the Miracle Oracle Open World 2009 event held in Rødby, Denmark. I go just about every year to this event. This time, I had accepted an invitation from Chris Antognini to speak at his company's TrivadisOPEN event in Zürich. So my travel planning was a little more complicated than it usually is. Instead of finding a simple trip from DFW to Copenhagen and back, this time I had to book a triangle: DFW to Zürich to Copenhagen, and then back to DFW.

I was surprised at how difficult it was to find a good schedule at a good price; it was a lot harder than my normal booking. I ended up finding a suitable enough itinerary at Orbitz. I usually fly American Airlines, but for this trip, the AA flights were much more expensive than I wanted to pay. But I found an itinerary that used British Airways and Air Berlin that I liked. So I booked it.

The trip went just fine. On the morning of the final day of my trip, Dan Norris and I were standing together in Kastrup at the BA ticket counter when the BA agent noticed that I hadn't provided my American Airlines AAdvantage number for the itinerary. (BA and AA are oneworld partners.) So I gave him the number, which he attached to my itinerary, and he informed me that the number would map only to the segments of my flight that I hadn't consumed yet (I had CPH-LHR and then LHR-DFW left to go). I'd need to request credit for my flights prior in the week separately on the web once I got home.

Fine.

So on Monday after I got home, I went to AA.com to register my BA flights for mileage credit. There was a form to fill out. It took a while to type everything into it, because I had to find my ticket numbers, figure out how to isolate the carrier id from the remainder of the ticket number, and then enter date and flight number information for each segment of my trip for which I was requesting credit. It was probably a 10-minute time investment to get the form filled out.

So I reviewed what I had entered, and then I hit the Submit button. Instantly, I got feedback from the page saying that I couldn't request mileage credit right now, that I would have to wait 15 days before requesting mileage credit. So I recoiled a little bit—filling out that form was a bunch of work—and I opened my calendar application to log myself a reminder to go through the process again in 15 days.

There are a couple of problems here:

1. Why did the form force me to enter a bunch of details before telling me that I shouldn't be using this form?
2. Why was it necessary in the first place for me to type in the flight date, flight number, and origin and destination information for each segment of the itinerary? The ticket number should have been enough.

The simple way to fix both these problems is to do what ba.com does: it asks only who I am and what my ticket number is, and it figures out everything else.

Anyway...

The fifteen days passed, and my calendar reminded me to submit my mileage credit form. So I went to work again, gathering my ticket number information, my flight numbers, my dates of travel, and my origin/destination airport codes. I spent another few minutes typing it all in again. Then I clicked Submit. This time: joy. The form said that the submission was complete, and I'd hear back from AA.com via email.

A minute or so later, I got an email in my inbox thanking me for visiting AA.com and confirming that I had issued a mileage credit request. Good: request confirmed.

Then, just a second or two later, I got a second email from AA.com saying this:

Thanks for using AA.com to request mileage credit for your travel on British Airways.

I'm sorry to disappoint you but your transatlantic travel on British Airways (or a BA-ticketed flight) is not eligible for AAdvantage mileage credit. British Airways transatlantic flights to/from the United States are specifically excluded from mileage accrual or redemption in the AAdvantage program.

Grrrr.... I had to work this hard—twice!—just to find out that I wasn't even going to get to do what I wanted to do? Why didn't they tell me this fifteen days ago?!

The first experience was annoying. The second experience took the annoyance to a whole new level.

Here are some application design lessons that this story reinforces:

1. Don't ask for information you can derive.
   
2. Don't separate feedback from its prerequisite input by any more "distance" (measured in either time or user investment) than absolutely necessary. Especially when there's a chance you're going to deny someone his service, don't make him work any harder or wait any longer than absolutely necessary to let him know.

Of these lessons, number one is far and away the most important. If the AA.com site had asked just for the ticket number like ba.com does, the pain of the other problems wouldn't have been that big of a deal.