Thursday, September 4, 2008

Business of Software 2008, day 2

Greetings from the second and final day of "Business of Software 2008, the first ever Joel on Software conference."

Yesterday was a hard act to follow, but today met the challenge. Today's roster:
Some of today's highlight ideas for me (again, with apologies to the speakers for the crude summarization):
  • Nothing is difficult to someone who doesn't know what he's talking about. (Johnson)
  • Creating more artifacts and meetings is no answer. (Johnson)
  • Entrepreneurs are better entrepreneurs when they're not worried about their personal balance sheet. (Jennings)
  • "In the software field, we don't have to deal with the perversions of matter." (Stallman)
  • VCs say 65% of failed new ventures are the result of people problems with founding or management teams. (Wasserman)
  • Websites are successful to the extent they're self-evident as possible. (Krug)
  • Sensible usability testing is absolutely necessary and, better yet, possible and even inexpensive. You can even download a script at Steve's site. (Krug)
  • The huge chasm between #1 and #2 is all about elements of happiness, aesthetics, and culture. (Spolsky)
Steve Johnson and Steve Krug gave truly superb presentations. Steve Krug I knew about beforehand, from his book. Steve Johnson I did not know, but I do now. These are people I'll take courses from someday. And of course, Joel Spolsky... I had seen him speak before, so I knew what to expect. He's one of the best speakers I've ever watched. I've asked him to keynote at Hotsos Symposium 2009. We'll see what he says.

2 comments:

Marco Gralike said...

Joel Spolsky as a speaker on Hotsos...

That would be realy, realy cool

G said...

Creating more artifacts ... is no answer.

Liked that one.

Probably taking things out of context ... but there is a bit of irony in that it was said in a marketing conference.