Video is awesome. I like high-bandwidth communication. Even on the cheapest, most un-produced videos, I can see facial expressions and body language that I’d never be able to pick up from text. I can see candidness that’s not going to come through in a document, even a blog that’s written pretty much off the cuff. And videos with high production value, ...well of course it’s awesome to watch a great short movie right at the tips of your fingers.
But when you send me a 7:48 video, I have to budget 7:48 to watch it. (Well, more actually, because of the latency required to buffer it up.) When you send me a 13-page document, I can “read” it in 10 seconds if I want to. I can skim the first and final paragraphs really quickly and look for pictures or sidebars or quotes, and it takes practically no time for me to do it.
With a video, it’s just more difficult to do that. I can watch the first 10 seconds and usually know whether I want to watch the remainder. But skimming through the whole video—like skipping to the end—is more difficult, because I have to sit there un-utilized while the whole video buffers up. Then I have to sit there while words come at me aurally, which is annoyingly sequential compared to reading buckets of text in one eyeful.
So, the bottom line is that the first 10 seconds of your video need to convince me to watch the remainder.
Or I won’t.
Is it just me?
What’s out there to make video browsing a better, more time-efficient, and more fulfilling experience?